Freshscarfs
Software
PROJECT STORY
Serica Moda
With our Ticimax web management service, we moved Serica Moda’s product, category and campaign processes into an organised operating model so the site always stays current and effective.
Serica Moda is an e-commerce brand that follows trends with wide women’s fashion collections, from evening wear and dresses to outerwear. At Booster Wizard, we manage Serica Moda’s website on the Ticimax infrastructure.
Organised, Sustainable Site Management
In fashion e-commerce, collections change quickly and the site needs to keep pace. We manage new product launches, category structure, showcase and banner updates and campaign setups on an organised operating schedule.
As a result, Serica Moda’s site looks current, organised and ready to sell in every season, from limited-time discounts to new-season arrivals.
Improvements That Support the User Experience
As part of web management, we improve category structure, product presentation and page layouts so users can reach the products they want faster. By making the most of Ticimax’s capabilities for the brand’s needs, we support the site’s sales performance.
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