PROJECT STORY

Farmahanem

By transforming Farmahanem's e-commerce platform into a mobile-first, high-performance and SEO-friendly structure, we managed to increase the conversion rate by 32% in the first 3 months after launch.

Farmahanem study
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Farmahanem
× Booster Wizard

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As Booster Wizard, we built Farmahanem's online presence from scratch. Our design team prepared a mobile-first site, prioritizing speed and ease of use. On the marketing side, we tied Google and Meta ads, search engine efforts and email flows into the same plan; Thus, every visitor who came with the advertisement was supported with content and campaigns and directed to shopping. Our software team developed smart tools specific to the healthcare field and monitored user behavior daily with data reports. One language, one goal throughout the process; To create a reliable, fast and profitable digital store. As a result, visibility increased severalfold, conversion rate increased significantly, and Farmahanem became a reliable address for online health shopping.

Auxiliary tools such as percentile, body mass index and online pregnancy test that we have placed in Farmahanem make a real contribution to the visitor from the first moment. Having learned his own data, the user moves effortlessly to the recommended product; Mobile-first design and one-step payment flow also accelerate this journey. The site both informs and gives confidence, thus making the shopping decision easier.

These smart solutions increased page time, reduced cart abandonment and significantly increased repeat shopping rates.

We have prepared long-term content plans with our health-focused influencer partners. The products found their place in a natural flow through scenes from their daily routines, videos where they shared their experiences, and heartfelt stories. Thanks to the sincere narration, the audience felt close and received reliable answers to the questions they were curious about.

As the shares progressed, our community grew, interactions increased, and new followers became familiar with the brand from the first day. Satisfied users told their experiences to their friends, and this warm recommendation cycle rapidly increased the brand's awareness. Thoughtful collaborations created a vibrant community based on trust around Farmahanem, and over time, this community became the strongest supporter of the brand.

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Direct Nexus work
Healthcare11/2024

Direct Nexus

Brand Identity · Digital Marketing

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