PROJECT STORY

RC Farma

In the marketplace visual works we prepared for RC Farma, we aimed to make the products look more professional on digital shelves and to enable users to make purchasing decisions faster.

RC Pharma study
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RC Farma
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We prepared product-oriented visual works for RC Farma to be used in Trendyol, Amazon and Ozon marketplaces. Since visual quality plays a critical role in marketplace sales in terms of users' perception of the product and their decision to purchase, we focused on clarity, trust and understandable product presentation at the center of the study. In the prepared visuals, the packaging structure, usage advantages, basic features and brand perception of the products were presented in a stronger visual language. Content designed to suit the needs of different marketplace platforms supported RC Farma products to appear more eye-catching, organized and professional on digital shelves.

Each marketplace platform has different dynamics in terms of the way products are presented and user expectations. Taking these differences into account in the visual works prepared for RC Farma, we created a design approach that is both compatible with platform standards and strengthens the brand perception. Main product images, explanatory content images and benefit-oriented design areas; It was designed to ensure that the product is understood more quickly by the user. Thus, RC Farma products gained a more professional and reliable appearance in marketplace environments with intense competition.

Purpose; The aim was to ensure that RC Farma products were presented in a clearer, higher quality and sales-supporting manner in marketplaces such as Trendyol, Amazon and Ozon.

In RC Farma marketplace visuals, we created not only an aesthetic product presentation but also an explanatory visual expression that supports the purchasing decision. Basic features of the products, their usage areas and the advantages they offer to the user; It was conveyed with simple, readable and eye-catching design blocks. Thanks to this approach, visuals have become an active communication tool that informs the user, builds trust and supports the sales process, rather than being a passive element that promotes the product on marketplace pages.

Marketplace visual works prepared for RC Farma; It was designed as a holistic design process that supports product visibility, brand trust and digital sales performance.

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