PROJECT STORY

La Matcha

We moved La Matcha from the ikas platform to Shopify and designed a brand-new store that presents Uji matcha with a neon energy, enriched with a quiz, guides and ritual sets.

La Matcha's new Shopify store home page
CASE STUDY

The starting point

La Matcha is a brand that offers ceremonial matcha from Kyoto's Uji region in neon tins; its e-commerce site ran on ikas. Its product range of matcha powders, the Neon Series offered in different tin colours, capsules, accessories and sets had to be moved to Shopify together with its categories and content. The goal was to create a new, ritual-focused store experience that reflects the brand's energetic, neon identity and also guides people who are new to matcha.

What we did

  • We moved products, categories and content from ikas to Shopify, and reorganised the matcha powders, Neon Series tin colours, capsules, accessories and sets to fit Shopify's variant and collection structure.
  • We developed the store design and theme from scratch, carrying the brand's neon green, bold typography and "Whisk. Sip. Repeat." tone of voice across every page.
  • We made it easier to find the right product with a 5-question, 30-second "Which one is right for me?" quiz and guide sections comparing 6A Premium and 5A Ceremonial.
  • On the home page, we built an interactive section that lets shoppers choose a bowl colour and add the five-piece Ritual Set straight to the cart.
  • We added tin colour selection, multi-buy options, "Complete your ritual" recommendations and a note showing how much more is needed for free shipping to the product pages.
  • With the Matcha 101 guide, preparation steps and recipes linked to products, we brought content and shopping together in a single flow.

Technology

ShopifyCustom Shopify themeShopify variant and collection structure

Before and after

La Matcha's new Shopify store home page
La Matcha old site
BeforeAfter
TAKE A CLOSER LOOK AT THE PROJECT

La Matcha
× Booster Wizard

Visit the brand website

La Matcha is a matcha brand founded by a woman entrepreneur, offering ceremonial matcha from Kyoto's Uji region in neon tins. At Booster Wizard, we moved La Matcha's e-commerce site from ikas to Shopify and developed the store's design and theme from scratch.

A Matcha Catalogue Moved from ikas to Shopify

During the migration, we transferred products, categories and content from ikas to Shopify. We reorganised the 6A Premium and 5A Ceremonial matchas, the Neon Series offered in four tin colours, the Nespresso®-compatible capsules, the bamboo accessories and the sets to fit Shopify's variant and collection structure.

A Design That Captures the “Whisk. Sip. Repeat.” Spirit

In the new design, we put the brand's neon green and bold typography centre stage. The 30-second “Which one is right for me?” quiz, the guide sections comparing 6A and 5A, and the recipes linked to products show newcomers to matcha the way. On the home page, shoppers can choose a bowl colour and add the five-piece Ritual Set straight to the cart, while the product pages offer tin colour selection, multi-buy options and “Complete your ritual” recommendations.

As a result, La Matcha now has a Shopify store designed specifically for the brand, one that tells the story of matcha culture in a fun, playful voice and moves smoothly from discovery to purchase.

KEEP EXPLORING

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