
Freshscarfs
Software
We strengthened decision-making for Manuka by developing a data visualization and reporting infrastructure that processes sales, product and collection data in seconds and presents multi-layered analyses on a single screen.

At Booster Wizard, we developed data visualization and reporting software to make sense of e-commerce data for Manuka, a brand that has been shaping the modern woman’s wardrobe with clothing, bag and accessory collections since 2019. Bringing sales performance, product and collection behaviour, category analysis and customer trends together in one central dashboard, the solution turned complex data sets into readable, fast and actionable insights. With a modern dashboard design, a simple user flow and high-performance back-end integration, it enables the Manuka team to manage business decisions faster and based on data.
The software processes Manuka’s order and sales data through a high-performance data flow and turns it into readable charts. Thanks to a back-end architecture optimised for large data structures, reports open without delay and comparisons across different time ranges return results in seconds. Product, category and collection analyses can be broken down with detailed filters, so the brand’s teams can plan seasons and collections much faster.
The dashboard brings together sales trends, category and product performance, collection results, customer behaviour, regional distribution, and basket and conversion analysis in one place. With this insight-driven structure, Manuka can easily track which products stand out, which collections resonate with which customer groups and how campaigns perform. Detailed reporting modules strengthen strategic planning while saving time in day-to-day operations.
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