
Freshscarfs
Software
By designing a visually led, simple and high-performance interface for Fırat Kaya Collection, we created a modern e-commerce experience that speeds up the customer's path to purchase.

At Booster Wizard, we rebuilt Fırat Kaya Collection's e-commerce platform with a modern, sales-focused structure in line with its brand identity. The homepage was created with a fully visual design approach, turning it into a powerful showcase that connects users with the products from the very first second. We simplified the menu structure, made moving between categories faster and redesigned the product detail pages in a minimalist style. Combining elegance, functionality and speed optimisation, the entire interface makes the shopping process as short and smooth as possible. The new responsive design strengthened the brand's digital image by delivering the same premium experience on every device.
By making visual banners a prominent feature across the site, we created a product-focused user flow. Menus and page layouts were optimised so that visitors reach the right category or product in as few steps as possible. Performance improvements tailored to the Ticimax infrastructure increased page loading speed and improved the readability of product details. Combining a modern design approach with a clean interface resulted in a professional e-commerce experience that consistently reflects the brand's elegance online.
The new design helped users move through the site faster and clearly strengthened the steps leading to purchase.
Alongside the website design, we developed a custom spin-the-wheel campaign module to increase user engagement. By offering visitors surprise discounts and perks, it boosted sign-ups and strengthened the motivation to make a first purchase. This fun, dynamic and user-friendly mechanism added an engagement-focused layer to the brand's online store and brought real value to the sales process.
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