PROJECT STORY

Carweza

By moving Carweza from the Ticimax platform to Shopify, we turned its frequently refreshed shoe and bag catalogue into a store experience with a strong fashion identity, focused on product discovery and conversion.

BRANDCarweza

SECTORFashion & Textiles

PLATFORMTicimax → Shopify

SERVICESWeb Design · Software · Social Media Management

CASE STUDY

The starting point

Carweza is a women's footwear brand with a large, frequently refreshed catalogue across heels, sandals, boots, trainers, sliders and bags; its e-commerce site ran on Ticimax. Its many styles, colours and size options had to be moved to Shopify, the catalogue needed to be showcased in a fashion-led storefront, and shoppers had to be able to find and buy what they were looking for with ease.

What we did

We moved the product catalogue from Ticimax to Shopify.
We reimagined the storefront with a fashion-led design language, putting elegant serif headings, warm tones and large lifestyle imagery front and centre.
We reorganised the collection structure around the heels, sandals, boots, trainers, casual, sliders and bags categories, and created new arrivals, bestsellers and sale showcases.
On the home page, we set up the merchandising with seasonal slides, a "Shape your style" category list and an editorial bestsellers section.
We added price and shoe size filters and sorting to the collection pages, and offered popular searches and category shortcuts in the search bar.
On the product pages, we set up size selection, other colour options, instalment information, a size guide and add-to-favourites, and added support via WhatsApp.
We ran the brand's social media management and influencer marketing.

Technology

ShopifyShopify collection and filter structureWhatsApp support

Before and after

BeforeAfter

TAKE A CLOSER LOOK AT THE PROJECT

Carweza
× Booster Wizard

Visit the brand website

Carweza is a fashion brand offering “stylish, comfortable and accessible” women's shoes, with a range that spans heels, sandals, boots, trainers, sliders and bags. At Booster Wizard, we moved Carweza's e-commerce site from Ticimax to Shopify and redesigned the storefront; we also ran the brand's social media and influencer marketing.

Migrating from Ticimax to Shopify

We moved the frequently refreshed catalogue, with its many styles, colours and size options, to Shopify. We rebuilt the collection structure around clear categories such as heels, sandals, boots, trainers, casual, sliders and bags, and created separate showcases for new arrivals, bestsellers and sale items.

A Fashion-Led Storefront That Makes Discovery Easy

We brought the brand's feminine identity to the fore with elegant serif headings, warm cream tones and large lifestyle imagery. Seasonal slides, the “Shape your style” category list and the editorial bestsellers section present the products like the pages of a fashion magazine. Meanwhile, price and size filters, popular searches, and the size selection, other colour options, instalment information and size guide on product pages help shoppers get to the style they want quickly.

As a result, Carweza now has a fashion-led Shopify store built for conversion, where it can easily showcase its constantly refreshed catalogue.