Hoito

Hoito is a cosmetics brand positioned in clean beauty with vegan and cruelty-free skincare products. At Booster Wizard, we moved Hoito’s e-commerce site from WordPress to Shopify and completely renewed the design in the process.

A Seamless Move from WordPress to Shopify

The most critical part of any platform change is moving existing products, content and search visibility to the new structure without losing them. For Hoito, we rebuilt the product and category structure for Shopify, migrated the content and made sure the transition was seamless for users.

Shopify provided fast page loads, secure checkout, easy product management and an e-commerce foundation ready for growth. This freed the Hoito team from technical maintenance so they could focus on sales and marketing.

A New Design Built for a Clean Beauty Identity

For the new design, we created a visual language that highlights the brand’s simple, warm and natural style. Best sellers, new arrivals, skincare categories and set campaigns are presented in a flow that helps users reach the product they want quickly.

Campaign banners and benefits such as free shipping and same-day dispatch became a natural part of the design. As a result, Hoito gained a modern Shopify store that is both appealing and makes the purchase decision easier.